Nov 23 2022 Blog Programmatic Brand Safety and Avoiding Controversy in Digital Advertising Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.Read More
Nov 21 2022 Blog Connected TV Connected TV: Fact and Fiction More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction. Read More
Nov 18 2022 Blog Identity How to Make the Most of Your First-Party Data We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.Read More
Nov 17 2022 Blog Industry News Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing ...Read More
Nov 15 2022 Blog Financial Services The Importance of Trust in Financial Services Marketing Dan Wilson, our VP of Client & Media Services, explores some key aspects of digital trust in financial services marketing.Read More
Nov 14 2022 Blog Connected TV Top 4 Benefits of Connected TV Advertising CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.Read More
Nov 10 2022 Blog Industry News Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.Read More
Nov 9 2022 Blog Video Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed ...Read More
Nov 7 2022 Blog Video TikTok by the Numbers: Stats and Facts for Digital Advertisers Through a collection of stats and facts, we paint a picture of how (and why) TikTok has become social media’s golden child.Read More
Nov 3 2022 Blog Industry News Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.Read More
Nov 2 2022 Blog Connected TV The Connected TV Advertising Glossary: All the Terms you Need to Know Connected TV viewership is booming, and ad spend is following. Here, we break down the CTV terms that advertisers should know.Read More
Nov 1 2022 Blog Video Programmatic 101: What is Programmatic Video Advertising? Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.Read More
Oct 28 2022 Blog Social Media Search and Social Innovations List [October 2022] The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and ...Read More
