Sep 23 2016 Anthony Loredo Blog Programmatic In-Housing Taking Programmatic In-House? What to Consider First “Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core function of your business, these steps will help increase ROI.” Read more from Centro’s Dan Raffe in MediaPost.
Mar 22 2023 Blog US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this ...Read More
Mar 21 2023 Blog Programmatic Advertising 101: What Is Behavioral Targeting? Understand how behavioral targeting works, what benefits it offers, and what it might look like in a ...Read More
Mar 17 2023 Blog Maximizing ROI on Programmatic Advertising Spend Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic ...Read More
