Centro is now Basis Technologies—learn more

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Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

Categories: demand-side platform: display DSP and mobile DSP and retargeting. Centro is a Chicago-based ad-tech company that stands out from the pack, thanks to its buy-side offerings. Basis—the company’s proprietary platform—unifies programmatic and direct media buys, helps marketers manage their cross-channel campaigns and offers business intelligence insights. This all-in-one tool was initially debuted to be an answer to an ad-tech ecosystem that Shawn Riegsecker, Centro’s CEO, saw cluttered with too many small players doing too many small jobs.”

Read more about Centro’s recognition in three tech categories in Adweek.