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What Twitter’s Ad Ban Will Mean for Campaigns

Grace Briscoe, who handles candidates and groups for ad-tech platform Centro, agreed with Flaherty on the revenue consideration but saw Twitter’s decision more favorably. “The revenue it generates from political ads likely wouldn’t come close to the cost of the scrutiny and fallout it would face by running those ads unchecked,” she said. “If social media companies aren’t equipped or willing to conduct basic fact-checking, it’s good for our democracy if they remove themselves from the potential abuse of their lax policies.”

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