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Centro Becomes First DSP To Integrate With OpenWeb, Keeps ‘Conversations Civil’

“Advertising technology company Centro on Monday will announce an integration with OpenWeb, a community engagement platform.

The partnership is the first of its kind for OpenWeb. It will enable advertisers and agencies to advertise alongside brand-safe user-generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine.

Conversations occur online in the comments section of a company’s website.”

Read more in MediaPost.