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3 things advertisers should know about digital political advertising during the 2020 election

What’s new: A new report from Centro provides a glimpse into US election campaign spending on digital ads during the 2020 elections—here are three things advertisers should know:

  1. Political advertisers shifted a much greater share of their programmatic budgets to connected TV (CTV) in 2020 than in 2018. CTV’s share of programmatic advertising grew from 5% in 2018 to 19% in 2020, while mobile, desktop, and tablet all declined. Notably, a number of CTV companies made Centro’s list of top digital vendors that were not present in the 2018 list, including Roku, Tegna, NCC Media (now Ampersand), Samba TV, and Univision.

Read more on eMarketer (subscription).