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Report: Programmatic Space Needs More Automation, Better Data

“The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation. Higher-quality data is also needed for the sector to reach its full potential, according to the report. Talent is a key issue, too.”

Centro is the title sponsor of the report: The Future of Programmatic and Automation. Read more about it in MediaPost.