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U.S. climate ads by conservatives, for conservatives, shift views

“Centro, a digital advertising provider, helped target the online ads via Facebook and YouTube toward people who were considered politically conservative and identified by researchers as neither alarmed about nor dismissive of climate change.

The campaign deployed the messaging in two competitive U.S. congressional districts – one in Missouri and one in Georgia.

Awareness and concern about climate change has been growing in the United States, but the shift has been far smaller among right-learning voters in a country where views on climate change often are shaped more by political affiliation than science.”

Read more on Thomson Reuters News.