Basis Institute

Digital Media Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For the digital newcomer or anyone looking to gain a fundamental
understanding of the digital advertising landscape.

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About this Digital Media Certification

Learn the best of the basics in digital advertising! Journey through the most common definitions, tactics, and data types. Define success, dig into digital channels, and leave this online experience with a solid understanding of digital media and media planning.

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Course Highlight

Digital Landscape—Now and Then

In order to understand today’s digital media landscape, we’ll take a look at how it was born and has evolved over the years. As user behaviors and technologies have shifted, so did the way ads were bought and sold. Learn how to stay ahead as the industry continues to shift.

Additional Learnings in this Course

Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

Digital Landscape—Now and Then

In order to understand today’s digital media landscape, we’ll take a look at how it was born and has evolved over the years. As user-behaviors and technologies have shifted, so did the way ads were bought and sold. Learn how to stay ahead as the industry continues to shift.

Define Success

There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.

Digital Channels

Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.

Payment Models

Understand the different payment models advertisers can use when buying and selling digital ads.

Data Types

Recognize the most important differences between first-party, second-party, and third-party data.

Media Planning

Talk through the media planning process and learn how to work with the tools that you have at your disposal.

Inventory Types

Discover how inventory is bought and sold from both publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.

Programmatic Advertising

We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!

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