Basis Institute

Programmatic Advertising
Essentials Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For anyone looking to gain a fundamental understanding
of programmatic advertising.

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About this Programmatic Advertising Certification

Learn the best of the programmatic basics! Journey through the history of programmatic, real-time bidding, common acronyms, targeting, and inventory. Learn how a DSP works, dig into strategy, and leave this online experience with a solid understanding of programmatic advertising.

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Course Highlight

How a DSP Works

From SSPs, exchanges, real-time bidding, and DMPs, it’s difficult to know how all these different technologies work with each other in the programmatic landscape. As ad buyers and technologies shifted, so did the way ads were bought and sold. Learn how all of these concepts tie together.

Additional Learnings in this Course

Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

Programmatic Overview

In order to understand programmatic, we’ll take a look at the definition, how it was born, and what the industry landscape looked like before and after programmatic advertising.

Real-Time Bidding

It’s hard to talk about programmatic without talking about real-time bidding. Learn about first- and second-price auction models and how they work.

How a DSP Works

From SSPs, exchanges, real-time bidding, and DMPs, it’s difficult to know how all these different technologies work with each other. As ad buyers and technologies shifted, so did the way ads were bought and sold. Learn how all of these concepts tie together.

Targeting

Discover how targeting works in programmatic, discuss best practices, and learn how to apply them to your campaigns.

Inventory

There are many different ways to access inventory in programmatic. Learn what types of inventory are available and discuss best practices for application.

Conversion Tracking

More technology brings new ways to track programmatic campaigns. Learn the basics of how to track campaigns and prove performance.

Strategy

There are many key performance indicators (KPIs) to work with based on goals and objectives. Learn which strategies work best for KPIs and why.

In Platform Simulation

Time to get your hands dirty! Take a look at a DSP and run through an in-platform simulation to apply what you’ve learned.

What’s Next

Digital advertising continues to evolve at a rapid pace. See what’s next for the programmatic world.

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