Basis Institute

Social Media Advertising Certification

Take this free, on-demand course and get ‘Basis Certified’ today!

For the digital newcomer or anyone looking to gain a fundamental
understanding of paid social media advertising.

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About this Paid Social Media Certification

Journey through the essentials of the paid social advertising world. Learn and compare the main social platforms and discuss how to strategically plan and optimize a paid social media campaign. Leave this eLearning experience with a solid understanding of paid social media fundamentals.

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Course Highlight

The Social Media Landscape—Now and Then

Social has evolved over the years. As new companies have emerged and technologies shifted, so have the interactions on social media.

Additional Learnings in this Course

Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs ‘Basis Certified’!

The social media landscape—now and then

Social has evolved over the years. As new companies have emerged and technologies shifted, so have the interactions on social media.

The new social customer

The evolution of technology has allowed new platforms to emerge and transform frequently—because of this, the new social media consumer looks different today, than it did even two years ago. Dig into the details here.

Paid Social

Learn about what paid social is, the key trends, what the Social Trifecta is (Paid, Owned, Earned), and about the different platforms.

Main Players

Facebook, Instagram, LinkedIn, and Pinterest are all main players in the paid social media landscape. Learn their strengths and when to add them into a plan.

Strategy

Being familiar with the main platforms is helpful, but integrating them into a media strategy is a whole other story! Learn how to build a strategic paid social media advertising plan effectively.

Execution

Now that you’ve learned the ins and outs of social, develop skills on how to thoughtfully execute a paid social media advertising plan.

Optimization

Once a social media plan has launched, it’s important to know how to improve and optimize a campaign on-the-fly. In this session, learn the basics of optimizing paid social media.

Basis Teaser

Practice adding a paid social media advertising plan in Basis through an in-platform simulation.

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