Audio Advertising

Tune in with audio advertising by Basis Technologies.

What is Audio Advertising

Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination; to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives advertisers the ability to customize, resonate with unique audiences, and inspire brand engagement. 

Where do people encounter digital audio advertising?






Smart Speaker

eMarketer, 2022

Listeners enjoying their audio

Reach your audience with audio advertising

Audio advertising formats offer marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time.

Why Audio Advertising?

Audio ads help advertisers share their voice with audiences.

Lift purchase intent

Lift Purchase Intent

Create a deeper level of engagement by providing a personal audio experience that drives key advertising metrics.

Reach a unique audience

Reach a Unique Audience

Extend messaging to a growing audience of users that are highly focused on their selected content of choice, in-home, and on-the-go.

Track results quickly

Track Results Quickly

Analyze audio ad metrics daily and implement optimizations quickly and accurately.

Decrease cost and time

Decrease Cost & Time

Reach target audiences at less cost, with fewer resources and production time, compared to other media types.

Enhance brand safety

Enhance Brand Safety

Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity.

Audio Advertising with Basis Technologies

Bring digital audio into your team’s overall ad strategy seamlessly, with Basis Technologies. At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is always evolving and an intimate way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns.

A New Era in Advertising

Transform your business today.