Audio Advertising Tune in with audio advertising by Basis Technologies. Get the Guide What is Audio Advertising Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination; to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives advertisers the ability to customize, resonate with unique audiences, and inspire brand engagement. Where do people encounter digital audio advertising? 0Desktop 0Mobile 0Smart Speaker eMarketer, 2022 Audio Ad Types Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual. Audio Ads All sound; no visuals. Typically 15-, or 30-60 seconds in length with a voiceover. Companion Ads Sound paired with a visual. Gives users a place to click to engage further with the brand/product. Advertisment Your browser does not support the audio element. Reach your audience with audio advertising Audio advertising formats offer marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time. Get the Guide Why Audio Advertising? Audio ads help advertisers share their voice with audiences. Lift Purchase Intent Create a deeper level of engagement by providing a personal audio experience that drives key advertising metrics. Reach a Unique Audience Extend messaging to a growing audience of users that are highly focused on their selected content of choice, in-home, and on-the-go. Track Results Quickly Analyze audio ad metrics daily and implement optimizations quickly and accurately. Decrease Cost & Time Reach target audiences at less cost, with fewer resources and production time, compared to other media types. Enhance Brand Safety Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity. “Digital audio ads are memorable and motivational—they drove 24% higher recall than display ads and were 2x as likely to lift purchase intent.” —Nielson Media Lab Study, 2019 “Two-thirds of the US population listens to digital audio.” —eMarketer, 2022 “222.7 million US consumers listen to digital audio.” —eMarketer, 2022 Get the Guide Audio Advertising with Basis Technologies Bring digital audio into your team’s overall ad strategy seamlessly, with Basis Technologies. At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is always evolving and an intimate way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns. Related Content Mar 1 2023 Guide The Digital Audio Advertising Guide: A Channel That Can’t Be Beat Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about …Read More Feb 20 2023 Blog The Power of Sound: Audio Advertising by the Numbers The emergence of audio as a mainstay in media plans is a top digital advertising trend to watch through …Read More Jun 27 2022 Blog Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers The podcast industry has exploded in the past several years. Here’s what marketers should know.Read More A New Era in Advertising Transform your business today. Connect With Us
Mar 1 2023 Guide The Digital Audio Advertising Guide: A Channel That Can’t Be Beat Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about …Read More
Feb 20 2023 Blog The Power of Sound: Audio Advertising by the Numbers The emergence of audio as a mainstay in media plans is a top digital advertising trend to watch through …Read More
Jun 27 2022 Blog Listen Up! Here’s What the Podcast Boom Means for Digital Advertisers The podcast industry has exploded in the past several years. Here’s what marketers should know.Read More
