Oct 28 2020 Ryan Manchee Webinar Programmatic Strategy Reaching Hispanic Bilinguals: The Impact of Language Featured: Sofía Escamilla VP, Media | Acento People with Latinx identities make up one of the fastest-growing audience segments in the United States. As the growth in this segment shifts from immigration-based to U.S.-born-based, advertisers must look at the impact of language to market to Latinx populations in the US. In this webinar, Sofía Escamilla shares Acento’s insights on how to better reach bilingual Latinx people in the U.S. We review the U.S. Latinx bilingual population size, psychographic characteristics, and media insights as it relates to language and their user experience. You’ll learn: What the data shows about how to successfully connect with bilingual Latinx audience segmentsWhether the English Total Market approach delivers on effectivenessMessaging nuances for connecting with Latinx audience segments Watch Webinar ► View Slides What to Expect From Basis Technologies Webinars Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape. Get to know our expert Sofía Escamilla VP, Media | Acento Sofía Escamilla has 20 years of cross-channel media experience across a variety of industries. Her expertise is grounded in creatively developing integrated media programs that are dialed-in by data analytics and deliver on results. At Acento, Sofía oversees traditional and digital media strategies for multicultural segments.