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Vertical Viewpoint: Conquering Challenges as a Retail Brand ?>
Vertical Viewpoint: Conquering Challenges as a Retail Brand

Vertical Viewpoint: Conquering Challenges as a Retail Brand

Featured:
  • Page Kelley, Centro

    Page Kelley
    Group VP, Client and Media Services, South, Centro

Part One of the Vertical Viewpoint mini-series:
RetailHealthcare | Finance | Cannabis

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices? 

Centro’s Page Kelley shares how retail brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

Over 30 minutes, you will learn: 

  • What new and accelerated industry trends exist 
  • How changes in customer behavior impact media planning 
  • Where challenger brands should invest in innovative advertising strategies 

What to Expect From Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know our expert

  • Page Kelley, Centro

    Page Kelley
    Group VP, Client and Media Services, South, Centro

    Page is the Group Vice President, of Client & Media Services in the South, leading a team of Media Specialists across multiple offices. She is a seven-year Centro veteran, and prior to joining Centro Page worked on the agency side in Chicago and Colorado. Her experience includes retail, CPG, outdoor industry and healthcare. Outside of work Page enjoys skiing, mountain biking, hiking and running around with her husband and pup.