Basis Institute

Learning & Events

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Certification • 2 Hours

Direct Buying Essentials Course

Journey through the benefits of running a guaranteed direct buy, and learn the best practices of direct buying and negotiating tactics.

Digital rockstar, programmatic wizard, data ninja, adtech guru—
choose the program that is right for you and earn valuable industry certifications.

2x AdExchanger Awards’ 
Best Education Program Finalist

Certification Courses

Each Essentials course is open to everyone and free for you! Dive into bite-sized learning that will increase your knowledge and power your campaigns.

Continuing Education for Basis Users

These programs are for Basis users only. Get ‘Basis Certified’ on your own time through virutal sessions, or join us LIVE to connect with our subject matter experts and other Basis users.

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Basis Foundations

For new Basis users digging into campaign set-up, basic buying capabilities, and new features for direct and DSP campaigns.

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Basis Foundations 2.0

For existing Basis clients with a firm understanding of campaign set-up and looking to build a new set of capabilities within Basis.

Certification Courses featured on LinkedIn

Certification Courses

Share your achievements with your network.

Earn Basis Certification badges and add them to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

Thought Leadership For You

Gain a deeper understanding and build connections through exclusive Basis Institute content experiences:

Workshops

one-on-one media innovations and technology-focused workshops

Symposiums

networking and learning with local peers at our in-market symposiums

Exec 1:1

exclusive experiences to connect business and thought leaders

GROW YOUR EXPERTISE

Explore more ways to become a digital marketing expert.