Education for all Professionals

Created and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!

Award-winning Certification Program

Learn Your Way

We’re on a mission to make the adtech industry less complex by
providing you different ways to learn—meeting you wherever you are,
whenever works best for you.


From the 101 to the 201, short lessons on key industry topics ranging from DSP basics to attribution targeting.

Learning Paths

Curated collections of related courses and videos designed to bolster your industry knowledge.


Take your knowledge to the next level and showcase your skills by earning an official “Basis Certified” badge!

Customer Onboarding

Access on-demand training as you get ramped up and ready to take on Basis.

Certification Courses

Each Essentials course is open to everyone and free for you! Dive into bite-sized learning that will increase your knowledge and power your campaigns.

The Value of Being Basis Certified

Share your achievements with your network.

Earn Basis Certification badges and add them to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

AdTech Academy badges on a social post


Hear from our experts

Meet with Basis Technologies’ own subject matter experts

Learn your way

From short courses to certifications, find what you need

Bragging rights

Level up your career with certification and learning path badges

Drive results

Learn how to maximize Basis and drive performance


Explore more ways to become a digital marketing expert.